01 — BRAND FOUNDATION
Distinctive by design.
A cohesive identity system, clear typography, a considered colour palette, and packaging that stands apart without shouting.
Prepared by OctaTech · 19 October 2026
Care,
reimagined.
A considered brand and digital growth proposal for NUMA. From a distinctive identity to marketplace management, every touchpoint designed to make everyday care feel a little more elevated.
A NEW KIND OF EVERYDAY CARE
a softer daily ritual
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Thoughtful identity✳Considered packaging✳Marketplace growth✳Digital presence✳Thoughtful identity✳Considered packaging✳Marketplace growth✳Digital presence✳
01 / The vision
One brand.
Every touchpoint.
NUMA is envisioned as an accessible-premium body wash brand: modern, confident, and welcoming to everyone. Our job is to make that promise tangible wherever a customer meets the brand.
02 — COMMERCIAL GROWTH
Built to show up.
A stronger marketplace presence, useful product storytelling, and consistent digital communication designed to support growth.
02 / Scope of work
Thoughtful work.
Clear deliverables.
Open each service to explore what is included. The scope is built around a consistent launch, not disconnected deliverables.
Build the visual foundation for NUMA, with a brand system that can flex across product variants and digital channels.
- Vector logo and final logo files
- Brand colours and typography
- Brand book / identity guidelines
- Supporting visual elements
- Body wash sticker and label design
- Approved variant packaging direction
- Digital artwork for production
Ongoing account management for Amazon, Flipkart, or other agreed marketplaces. Each marketplace account is billed separately.
- Account operations and support
- Catalogue maintenance
- Listing copy and keyword optimisation
- Listing image and creative development
- Amazon A+ Content, where eligible
- Ad campaign setup and optimisation
- Performance reporting
- Catalogue issue coordination
A clean, responsive brand website that introduces NUMA and its products, with hosting included for the first year.
- One-page design and development
- Brand and product sections
- Features and benefits
- Product imagery integration
- Contact and call-to-action sections
- Mobile-responsive layout
- Basic SEO configuration
- First-year hosting included
Consistent brand communication to build awareness, communicate product benefits, and support launch activity.
- Monthly content strategy
- Social media account management
- Posts, reels, and stories as agreed
- Captions and scheduling
- Campaign creatives
- Basic community engagement
- Performance monitoring
- Monthly performance summary
*₹8,000 per marketplace, per account, per month. Advertising spend is paid directly by the client. Product image quantities, content volumes, revision rounds, and platforms will be confirmed in the final scope.
03 / Investment
Clear pricing.
No surprises.
A one-time foundation, supported by monthly management where needed. Advertising budgets and third-party costs stay separate.
One-time investment
Brand identity & packaging
₹10,000
Logo, brand book, visual theme, and approved body wash label design.
Payable according to the agreed project milestones.
One-time investment
One-page product website
₹20,000
Responsive website development, basic SEO, and first-year hosting included.
Hosting renewal: ₹3,000 per year after the first year. Domain registration and advanced integrations are excluded unless agreed.
Monthly retainer
Social media management
₹15,000 / month
Content planning, social account management, publishing, campaign creatives, and reporting within the agreed plan.
Paid advertising, influencers, and additional shoots are not included.
Monthly retainer
Marketplace management
₹8,000 / account / month
Ongoing marketplace operations, listing optimisation, A+ Content where eligible, and advertising management.
Charged separately for every marketplace account. Ad budget is paid directly by the client.
Interactive estimate
Build your monthly plan.
Choose how many marketplace accounts you want managed. This estimate includes social media management and marketplace service fees only, not advertising spend or GST.
2
Estimated monthly service fee₹31,000
₹30,000
Illustrative estimate only. Marketplace accounts are charged at ₹8,000 each per month. Fees are exclusive of applicable GST, if charged. No separate marketplace setup fee is listed in this proposal.
04 / Project flow
From first idea
to launch-ready.
A staged process keeps feedback focused and gives each part of the brand a clear approval point.
Define the brand
Confirm positioning, visual direction, audience, and identity requirements.
Build the identity
Develop the logo, brand book, label design, and approved packaging artwork.
Prepare to sell
Build the website and prepare marketplace listings, imagery, and account operations.
Show up consistently
Publish agreed social content, manage marketplaces, and review performance.
Timelines depend on client inputs, approvals, product readiness, and marketplace processing. Final deliverable quantities and monthly content volumes will be confirmed before work begins.
05 / Important details
Good work
needs clear
boundaries.
A few practical notes to keep the project clear, collaborative, and on track.
01
Work begins after proposal approval and receipt of the agreed advance payment.
02
The client supplies product details, ingredients, claims, specifications, account documents, and required approvals.
03
Marketplace fees, ad spend, domain registration, third-party subscriptions, manufacturing, printing, and physical packaging are excluded unless specified.
04
Additional products, variants, platforms, revisions, or deliverables outside the agreed scope may incur additional charges.
05
Product claims and regulatory label requirements must be verified and approved before artwork is released for printing.
06
NUMA name, trademark, and domain availability should be checked before large-scale packaging production or public launch.
A proposal for what comes next
Let's make
everyday matter.
NUMA has the opportunity to turn a daily essential into a recognisable brand experience. OctaTech brings the identity, marketplace, and digital pieces together.